![]() Add a call to action (CTA) in your description, such as 'sign up' or 'get started'.Optimise text ads for desktop users i.e don't use characters that only show up on a mobile device.Use persuasive phrases like 'free', 'today', and 'learn'. Craft a headline and description that's bold and engaging.Text Ad Sizes: 728 x 90 496 x 80 160 x 1600 17 x 700 300 x 250Ĭlick Tracking: Supported Text Ad Recommendations ![]() Landing Page URL: up to 500 characters max for link Headline text limit: 25 characters max, including spacesĭescription limit: Ip to 75 characters max, including spaces They’re also the fastest way to advertise on LinkedIn - great if it’s your first rodeo or for quick campaigns.Ĭampaign Objectives: Brand awareness, website visits, lead generation and website conversions Text Ad Specs And while text ads aren’t as intrusive or compelling as, let’s say, visual ads, they still attract clicks if you write captivating copy.ĭigital marketers and smaller businesses typically use this ad format as it’s relatively inexpensive. They appear on the right-hand side of a user's desktop feed, making them easy to find and view. They’ll appear in a user’s newsfeed.Text ads were designed for your convenience and budget restraints in mind. Single image ads are going to have different image qualifications than other visuals. There are several different types of LinkedIn Ad visuals you can create, meaning there are a few different LinkedIn Ad sizes that you’ll want to know. The Ideal LinkedIn Ads Sizes Advertisers Need to Know Split test different images and videos to see what works best for your target audience, and know that it may be different than what performs well on other platforms.Take advantage of design tools like Snappa, Canva, and Animoto to create high-quality images and videos.Consider using contrasting colours in your image to make it pop.Use bold colours that will jump out at users.Speaking of best practices, make sure to consider the following: This means that it’s always worth it to stay up to date on the ideal LinkedIn Ads size for each format and best practices. When you’re creating LinkedIn Ads, the visual component is a central part of whether or not your campaign will succeed. By showcasing how it works and what the interface looks like, you can show how easy it is to use and capture user interest. If you’re promoting a SaaS tool, try to use an image or video that shows it in action. If you aren’t sure what types of visuals you should use for LinkedIn Ads, let’s take a look at a couple different use cases. Different Types of Visuals to Use for LinkedIn Ads So how do you create great visuals for your LinkedIn campaigns? In this post, we’re going to take a look at everything you need to know about images for this PPC platform, including the ideal LinkedIn Ads size and best practices. We know that people recall images and videos easier than text, and that a great image can be what’s needed to stop the mindless scrolling through our feeds. Your LinkedIn Ads can be a part of that, tapping into an enthusiastic community.Īnd when it comes to LinkedIn Ads, we know that the visuals matter. People are engaging, they’re networking, and they’re creating and reading great content. LinkedIn has come a long way in the past five years, transforming from a place where people shared resumes and job updates to something more like a professionally-focused version of Facebook.
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